I wish I had a good answers for this. I tell people not to get me anything but they do anyway. It is really hard to give someone a present that is something they will really love. For kids it is nearly impossible since the toys today are nothing but junk plastic.
I've always thought - purely aesthetically - that one or two really beautifully wrapped gifts look much nicer under a tree than dozens and dozens of shiny, hastily-covered objects.
Why not go back to "the good old days" but with a twist. I used to received things my parents would have bought me in the usual run of things but they were saved up to Christmas Day. So a pretty t-shirt, some new socks, some crayons and a colouring book etc. These are all things which we need and use and to make them special, just buy something less prosaic - superman socks, Frozen colouring books, a silk t-shirt. A special mug. But now, in the days of experiences perhaps we need to look for memorable presents so family day out "of your choice" (EVERYONE has to go...even Dad/Mom) or a one-on-one weekend with just Mom/Dad all to yourself. I can't stop giving gifts at Christmas because the main recipient of joy is me (not because of the presents I receive but because of the presents I give :) ).